During our last lesson we watched a short video of Kyle Cooper describing what he belives makes an effective title sequence. Here are a few of the things that I picked out from what he said.
Dovetailing a film
Kyle Cooper is saying that for a title sequence to be successful it needs to dovetail (link) to the film it's made for. This could mean having a score/soundtrack that reflects the genre of the film or introducing locations that have significance in the film. If title sequences were to have non-relevant information, it would not seem like a prologue for the film and could potentially confuse the audience.
Sets an expectation/excites the audience
As the title sequence is the first thing the audience see when watching a film, they need to be engaging and eye-catching to keep them intrigued for the film. Making a title sequence interesting automatically gives the audience a high expectation for the film thus encouraging them to stay and enjoy the rest of the film. A boring and uninteresting title sequence leaves the audience feeling deflated and does not set the bar high for the film they are watching.
Personally, I think these are the two main things that a title sequence must do to be victorious. Additionally, Kyle Cooper believes that title sequences are suppose to suspend disbelief for the audience, set the tempo for the entire film and is a way for designers to tell a story through their use of graphics and designs.
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